Founder & CEO, Mentor AOD
I build growth systems that make businesses visible, trusted and chosen in the AI era.
My name is Chaudhary Usama. I plan the strategy and lead delivery across SEO, AI search visibility, conversion focused websites and automation. A specialist team at Mentor AOD does the building.
Who you’re hiring
I build the strategy. My team builds the system.
I started Mentor AOD because the things that decide whether a business gets found and hired stopped being separate jobs. Your rankings depend on your website. Your website depends on whether it converts. Conversion depends on what happens in the first hour after someone fills in a form. And now an answer engine decides whether your business gets mentioned at all.
Hand those four things to four different vendors and you get four opinions and no result. So I treat them as one system. Search visibility, AI visibility, web experience, automation and lead conversion, all planned together.
I stay on the strategy, the direction and the quality bar. The Mentor AOD team builds it. You deal with one person who understands the whole picture.
What I lead
- Strategy and positioning
- Client relationship
- Project direction
- Growth planning
- Quality control
- Delivery oversight
What Mentor AOD builds
- Technical and local SEO
- AEO and GEO implementation
- WordPress and Elementor builds
- Design and UX
- n8n and Make automations
- CRM and follow up workflows
Capability
The systems behind the growth.
Four areas, used in whatever combination your business actually needs. Most clients start with one and grow into the rest, because the problems are connected.
Search visibility
Getting found by the people who are already searching, and by the AI models now answering on their behalf. Technical foundations first, then structure, then content.
Digital experience
A website that loads fast, explains your offer in one screen and makes the next step obvious. Built on WordPress and Elementor so your team can run it without us.
AI & automation
The repetitive work that sits between an enquiry and a signed client. Routing, qualifying, replying and updating the CRM, handled by workflows and AI agents instead of people.
Growth infrastructure
Where traffic, website and automation meet. Capture, qualification, follow up and reporting that shows you which part is actually producing revenue.
Results
What the work produces.
Figures from delivered client projects across search, AI visibility, websites and automation. The screenshots behind them sit further down this page.
Selected work
Problem, decision, outcome.
Four recent projects. Each one started with a different symptom, and in every case the fix sat somewhere the client did not expect.
Rebuilding a sales channel after Amazon was gone.
UN-SKRU lost the marketplace that most of its sales ran through. Overnight the website stopped being a brochure and became the only storefront, a job it was never built to do. We rebuilt it around trust and buying intent. Clearer product positioning, proof placed exactly where people hesitate, and a structure search engines could finally read.
Making Google and ChatGPT their main source of customers.
New business came from referrals and paid ads, which meant it stopped the moment the spending stopped. We built an organic traffic system around the services they actually wanted to sell. A structure search engines can read, location pages for the areas they cover, and content written so answer engines quote it correctly. Google and ChatGPT are now their main discovery channels.
A website built to carry a technical offer.
Design and build are complete. The site now explains a complicated technical service in plain language, with a clear path to enquiry on every page. Because SEO, AEO and GEO work starts next, the pages were structured for search engines and answer engines from day one rather than being retrofitted later.
A restaurant site made to be found locally.
The design and build are done. Next comes local SEO, AEO and GEO, so the restaurant appears when someone nearby searches for a table and when they ask an AI assistant where to eat. Menu, location and booking information are already structured so both can read them properly.
AI automation
Agents and workflows, already running.
These are live automations built for real businesses, not demos. Each one removes a task that used to need a person sitting at a keyboard.
Proof
Don’t take my word for it. Look at the work.
Client messages, Google rankings, ChatGPT answers and Search Console data. Screenshots rather than claims.
“So far, when you do a Google search for electronic recycling in Princeton, Texas, our company shows up second. So what you’re doing with the SEO is working. You don’t need to do anything extra.”
SEO · AEO · GEO · Conversion website
Direct client
How I work
Six steps, in this order, every time.
The order matters more than the list. Most projects fail because they start at step three, when nobody was willing to spend time on step one.
Find what is actually broken
Not what is easiest to sell. Traffic, website, conversion and follow up all get checked before I recommend anything.
Pick the highest impact move
One or two changes usually carry most of the result. We agree on those, and on what we are deliberately not doing yet.
Execute through the team
Mentor AOD specialists take the build. I keep the scope honest and review everything before it reaches you.
Deploy, test, tighten
Ship it, watch how real people behave for a couple of weeks, then fix whatever the data disagrees with.
Track outcomes, not vanity
Visibility, enquiries, qualified leads and closed work, reported in language a business owner can act on.
Keep compounding
Growth systems get better with maintenance. We revisit priorities every cycle based on what the numbers say.
The team behind the work
Mentor AOD
The company I founded so clients stop stitching together a freelancer for SEO, an agency for the website and a third party for automation. One team, one plan, one person accountable.
AI workflows, agents, CRM and the internal processes that quietly eat your week.
Search, websites, conversion and the whole experience a prospect moves through.
Visibility and authority in your category, in search results and in AI answers.
Questions
What people ask before they hire me.
Short answers, so you can decide quickly whether it is worth a conversation.
What does Chaudhary Usama do?
I am the Founder and CEO of Mentor AOD. I help businesses get found in Google and in AI answers, turn that traffic into enquiries with a better website, and automate the work that happens after an enquiry arrives. I lead the strategy and my team handles the technical delivery.
What is AEO and GEO, and how are they different from SEO?
SEO gets your pages ranking in a list of search results. AEO, or answer engine optimisation, prepares your content so an AI can quote it correctly when it answers a question. GEO, or generative engine optimisation, is the work of becoming a source that tools like ChatGPT, Perplexity and Google AI Overviews actually use. They overlap, but they are not the same job, and a business that only does SEO is increasingly invisible in the place buyers now start.
Can you guarantee rankings or AI citations?
No, and nobody honestly can. What I commit to is a clear diagnosis, a plan you can understand, competent execution and honest reporting on what moved. The proof section above shows real screenshots rather than promises.
Do you build the websites yourself?
I lead the strategy, the direction and the quality control. The Mentor AOD team handles implementation across SEO, WordPress and Elementor development, design and automation. You always deal with me, not a rotating account manager.
What kind of businesses do you work with?
Founders, SME teams and local businesses who already have some demand and are losing it somewhere between search, the website and the follow up. Recent work includes e-commerce, electronics recycling, technology services and hospitality.
Do you work with clients outside Pakistan?
Yes. I am based in Lahore and most of my work is remote and international, including clients in the United States. Time zones are handled by fixing a regular call slot rather than pretending to be available around the clock.
Next step
Have a problem worth solving?
Tell me what is not working. The traffic, the website, the leads, or the fact that AI keeps recommending your competitor instead of you. I will tell you honestly whether I can help.