Expertise
Five disciplines. One system.
Here is everything Mentor AOD covers, and how I decide which parts a business actually needs. You are not expected to buy all of it. Most clients start with one area and add the next once the first has proved itself.
Discipline 01
SEO
Fix the foundation, build the structure, then earn the authority. In that order, because content published onto a site that cannot rank is wasted money.
Technical SEO
Crawlability, indexation, speed, Core Web Vitals, rendering and canonicals.
On page SEO
Titles, headings, entities, intent match and internal relevance signals.
Local SEO
Google Business Profile, location pages, citations and a review process.
Keyword research
Commercial intent first. Volume is the least interesting number on the sheet.
Technical audits
A prioritised list weighing effort against impact, not a 200 page export.
Internal linking
Sending authority to the pages that actually sell something.
Site architecture
URL structure and hierarchy that both people and crawlers can follow.
Content strategy
What to write, why, and what it should do once somebody reads it.
Topical authority
Covering a subject completely enough that you become the obvious source.
Discipline 02
AEO, GEO and AI search
People increasingly get an answer instead of a list of links. This is the work of becoming a source that the answer is built from.
AI visibility
Tracking how and where your business currently appears in generated answers.
AI search optimisation
Making your content easy for a model to quote correctly and attribute to you.
ChatGPT visibility
Structuring facts, offers and differences so they survive summarisation.
Google AI visibility
Optimising for AI Overviews alongside conventional organic results.
Perplexity visibility
Citation friendly formatting, clear sourcing and claims that can be checked.
Entity optimisation
Making sure machines understand who you are and what you are associated with.
Structured content
Answers written in the shape an answer engine can lift cleanly.
FAQ frameworks
Real questions from sales calls, answered properly and marked up correctly.
Schema markup
Organization, Person, Product, Service, FAQ, Article and the rest.
An honest note on guarantees. Nobody can guarantee a ranking or an AI citation, and you should walk away from anyone who offers one. What can be done is to make your business the clearest, best structured and most credible source on your topic, which is what actually drives both.
Discipline 03
Websites
Traffic is expensive. A site that wastes it is the costliest thing a business owns. Built on WordPress so you keep control of it.
WordPress
Stable, maintainable builds your team can edit without calling anyone.
Elementor
Clean structures, reusable templates and no plugin sprawl.
Website design
Design that carries the positioning rather than just decorating the page.
Development
Fast, responsive, accessible and built to be found.
Landing pages
Single purpose pages for campaigns, offers and paid traffic.
UX
Fewer decisions, clearer next steps and less friction before contact.
Conversion optimisation
Proof placement, offer clarity, form design and objection handling.
Restructuring
Rebuilding the information architecture on sites that grew without a plan.
Performance
Speed, image handling and script discipline, because both rankings and sales depend on it.
Discipline 04
AI and automation
Most businesses do not lose deals to competitors. They lose them to a slow reply and an inbox nobody checked.
n8n
Self hosted or cloud workflow automation for anything with an API.
Make
Quicker to stand up when the workflow is simple and the volume is low.
AI workflows
Summarising, classifying, drafting and routing with no person in the loop.
AI agents
Handling first response, qualification and FAQ conversations reliably.
CRM automation
Records created, enriched and updated without anyone typing them in.
Lead qualification
Scoring and routing so your team only spends time on real prospects.
Follow up
Sequences that keep running when everybody is busy, which is always.
Process automation
Reporting, onboarding, handovers and internal admin.
Integrations
Connecting the tools you already pay for so they stop working in isolation.
Discipline 05
Growth systems
The layer that turns everything above into a pipeline you can predict, instead of a good month followed by a quiet one.
Lead generation
Channels chosen for your buyer, not for what happens to be fashionable.
Lead capture
Forms, offers and entry points designed for the stage the buyer is at.
Qualification
Questions that filter early so sales time goes where it should.
CRM
A pipeline your team will actually keep up to date.
Follow up systems
Nothing sits unanswered because somebody was on holiday.
Conversion systems
Proposals, booking and nurture, the path from enquiry to signature.
Reporting
One view of visibility, enquiries, qualified leads and closed work.
Attribution
Knowing which activity earned the revenue, within honest limits.
Iteration
A standing cycle of review and improvement, not a one off project.
The point
Why they only work together.
A break at any stage makes the stage before it worthless. That is the argument for treating these as one system rather than five separate purchases.
Get found
SEO and AI visibility put you in front of demand that already exists.
Get believed
The site has to justify the click within seconds, or the visibility is wasted.
Get the enquiry
A clear offer, a short form and proof placed where the doubt actually is.
Respond fast
Automation replies, qualifies and routes while the interest is still warm.
Close and measure
Follow up runs, the CRM stays current, and reporting shows what earned the revenue.
Tooling
What we build with.
Tools are a means, not a selling point. These are simply the ones the team works in most often.
Questions
Common questions about this work.
Short answers to the things people ask before deciding where to start.
What is the difference between SEO, AEO and GEO?
SEO gets your pages ranking in a list of search results. AEO, answer engine optimisation, prepares your content so an AI can quote it correctly when it answers a question. GEO, generative engine optimisation, is the work of becoming a source that ChatGPT, Perplexity and Google AI Overviews actually use. They share a foundation but they are not the same job, and a business doing only SEO is becoming invisible in the place many buyers now start.
Which service should I start with?
Whichever one is losing you the most money right now, and that is rarely obvious from the outside. If you have traffic but no enquiries, the website is the problem, not SEO. If you have enquiries but no clients, the follow up is the problem. I look at all four areas before recommending anything.
How long does SEO take to work?
Technical fixes can move things within weeks. Authority and rankings for competitive terms take months, not days. Anyone promising page one in thirty days is either lucky, targeting terms nobody searches, or not telling you the truth.
Do I need all five disciplines?
No. Most clients start with one and grow into the others as each proves itself. The reason they are on one page is that the problems connect, not because you are expected to buy everything.
Can you work with my existing website?
Usually yes. Rebuilding is only worth it when the current site is structurally holding you back, and I will tell you honestly which of the two situations you are in.
Do you build automations on n8n or Make?
Both, depending on the job. Make is quicker to set up for simple, low volume workflows. n8n is better when the logic gets complex, the volume is high, or you want to self host and keep the data in your own hands.
Next step
Not sure which part you need?
That is normal, and working it out is the first thing I do. Describe the symptom and I will tell you where the cause usually sits.