I'm a strategist, not a technician. My job is to sit with a business, work out which part of its digital engine is actually costing it money, and then make sure the right specialists fix that part properly.

That's what Mentor AOD is for. I lead the thinking, the direction and the standard. The team handles the implementation — SEO, development, design, automation — and I stay accountable for whether it worked.

Clients hire me because they want one person who understands the whole picture and won't disappear once the invoice clears.

I help businesses get found, get believed and get chosen — in Google, in AI answers, and on their own website.

In practice that means four connected things: search visibility, a website that converts the traffic it earns, automation that handles what happens after an enquiry arrives, and the reporting that tells you which of those is producing revenue.

Most people arrive with one problem — "our rankings dropped", "the site looks dated", "we're losing leads in the inbox" — and discover the cause sits somewhere else in the chain. That's why I look at all of it before quoting anything.

Because the standard way of buying this work is broken.

A business hires an SEO freelancer, a web agency, and someone on the side for automation. Each one is competent. None of them owns the outcome. The SEO blames the site speed, the agency blames the content, the automation never gets connected to anything, and the business owner ends up project-managing three suppliers on top of running a company.

Mentor AOD is my answer to that. One team covering search, web, AI and automation, with a single strategy behind it and a single person — me — answerable for the result. The name is the method: Automate. Optimise. Dominate.