Projects
The work, with the reasoning left in.
Every project here is told the same way. What the business was up against, what we decided to do first, what got built, and what changed afterwards. Websites, search visibility and the automations running quietly behind them.
Rebuilding a sales channel after Amazon was gone.
UN-SKRU lost the marketplace that most of its sales ran through. Overnight the website stopped being a brochure and became the only storefront, a job it was never built to do. We rebuilt it around trust and buying intent. Clearer product positioning, proof placed exactly where people hesitate, and a structure search engines could finally read.
Making Google and ChatGPT their main source of customers.
New business came from referrals and paid ads, which meant it stopped the moment the spending stopped. We built an organic traffic system around the services they actually wanted to sell. A structure search engines can read, location pages for the areas they cover, and content written so answer engines quote it correctly. Google and ChatGPT are now their main discovery channels.
A website built to carry a technical offer.
The design and build are complete. The site explains a complicated technical service in plain language, with a clear path to enquiry on every page. Because SEO, AEO and GEO work starts next, the pages were structured for search engines and answer engines from day one rather than retrofitted later.
A restaurant site made to be found locally.
Design and build are done. Next comes local SEO, AEO and GEO, so the restaurant appears when somebody nearby searches for a table and when they ask an AI assistant where to eat. Menu, location and booking information are already structured so both can read them properly.
No lead waits for somebody to open the inbox.
A new enquiry is captured, qualified and routed to the right person automatically. The agent reads what the person actually asked for, scores it, and passes the good ones straight through while the interest is still warm.
Hours of content research, done in minutes.
The agent searches a niche, finds the videos actually performing in it, and hands back a shortlist with the reasons they work. What used to be an afternoon of scrolling is now a task that runs while you do something else.
Follow up that keeps running when the team is busy.
The workflow writes, personalises and sends the sequence, then stops the moment somebody replies. Most businesses lose deals in the silence between the first enquiry and the third follow up, and this closes that gap.
A written script becomes a finished video.
Paste in the script and the workflow handles the rest, end to end, with no editor in the loop. Built for a client publishing regularly enough that manual editing had become the bottleneck.
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