The work, with the reasoning left in.

Every project here is told the same way: what the business was up against, what we decided to do first, what got built, and what changed. Where a result isn't verified yet, it says so.

[ PROJECT SCREENSHOT — UN-SKRU ]
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UN-SKRU[ Add industry ]Website · Conversion · SEO

Rebuilding a sales channel after Amazon was gone.

Losing the marketplace meant the website stopped being a brochure and became the only storefront overnight — a job it wasn't built for. We rebuilt around trust and purchase intent: clearer product positioning, proof placed at the point of hesitation, and a structure search engines could read.

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[ PROJECT SCREENSHOT — COMPLETE PC WORLD ]
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Complete PC World[ Add industry ][ Add services delivered ]

[ Add the one-line problem this project solved ]

[ PLACEHOLDER — REPLACE WITH VERIFIED PROJECT DETAILS. Three or four sentences covering the situation, the first decision, what was built, and what changed. ]

Placeholder — replace before publishing Explore case study

Demo cards — structure only, replace with real projects

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Project / Client Placeholder 01[ Industry ]

Local visibility for a multi-location service business

Problem — Ranked well in one city, invisible in the other four.
Strategy — Location page architecture, Google Business Profile rebuild, review flow.
Services — Local SEO, technical SEO, website restructure.

Demo result — replace View project

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Project / Client Placeholder 02[ Industry ]

Getting named in AI answers for a B2B software category

Problem — Competitors were being recommended by AI assistants; this brand wasn't mentioned.
Strategy — Entity clean-up, comparison content, schema, citation-friendly structure.
Services — AEO, GEO, content strategy.

Demo result — replace View project

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Project / Client Placeholder 03[ Industry ]

A website rebuild for a business selling a considered purchase

Problem — Steady traffic, almost no enquiries. The site explained the company, not the offer.
Strategy — New information architecture, offer-led pages, proof and pricing clarity.
Services — Website design, development, conversion optimisation.

Demo result — replace View project

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Project / Client Placeholder 04[ Industry ]

Automating the gap between enquiry and first reply

Problem — Leads arrived by email and sat there. Response time averaged over a day.
Strategy — Instant acknowledgement, AI qualification, CRM routing, follow-up sequence.
Services — n8n automation, CRM workflows, lead qualification.

Demo result — replace View project

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